Feature: Bringing Back a Classic (Santa Clara Magazine)

SANTA CLARA, Calif. – Santa Clara Athletics has a new look.

The department officially unveiled a style change and logo enhancement Thursday that will impact each of the 20 sports and extend to merchandise sales.

SantaClaraBroncos.com was updated with the logo, which has a refurbished look and provides consistency across all platforms.

The style change stems from a multi-year agreement with Nike, which began with the current academic year, helping provide Santa Clara with a classic, collegiate look to better promote the Santa Clara Athletics brand.

The transformation began with the start of the basketball season with both the men and women’s teams sporting new uniforms. In addition, the team specific logos have been utilized in social media platforms.

The interlocking S and C is a refreshed look to the logo’s classic style. The ‘S and C’ will now be linked to ‘Santa Clara’ in the main athletics mark and serve as the primary athletics logo. This replaces the script Santa Clara mark and Bronco head.

“There has been a long tradition of great athletics success at Santa Clara University,” said Dr. Renee Baumgartner, the school’s director of athletics. “The ‘S and C’ has represented the Athletics story for the past 100 years. As we continue to build a more prominent athletics program, our style change and logo enhancement go hand in hand with our goal to heighten awareness of the Santa Clara Athletics brand.”

In addition to new uniforms and apparel for the teams, signage at all Bronco venues will be updated in the near future. Apparel will be available for sale later this year.