NEW YORK – Van Wagner Sports and Entertainment (VWSE) and Santa Clara University Athletics Monday announced a long-term agreement naming VWSE as the department's exclusive multimedia rights partner and sales agent for the corporate sponsorship program.
The VWSE Collegiate Services division will oversee the locally based operation, "Santa Clara Athletics Sponsorships," which is committed to enhancing the in-venue experience for sponsors, business partners and a growing and dedicated fan base.
"Santa Clara is a preeminent University that embodies the real value and purpose of college athletics. The opportunity to work with Dr. Renee Baumgartner, one of the most dynamic athletic directors in the country, senior associate AD Jeff Mitchell and the entire university community is an honor," said VWSE executive vice president Mike Palisi. "We are excited to help amplify a legacy of success that extends across the school, and build and manage a multimedia sponsorship program that exemplifies the level of achievement Santa Clara envisions – delivering even greater value to its partners."
The VWSE team, in collaboration with Santa Clara Athletics, will handle management, sales and integration of corporate sponsorship on all levels within multimedia resources, including broadcast assets, digital, venue signage, marketing, promotional rights to athletic marks and hospitality for the school's 20 sports programs, 15 of which compete in the West Coast Conference. The Broncos have claimed two national championships, 60 conference titles and made more than 90 NCAA tournament appearances.
"As we continue to build our athletics program, we are thrilled to partner with VWSE to develop our corporate support and to enhance the Santa Clara brand," said Baumgartner. "We have a wonderful teammate in VWSE, and we are excited to generate more national exposure for Bronco athletics through increased corporate outreach within the Silicon Valley and beyond."
VWSE, continuing its rapid growth as a leader in college sports marketing, also has agreements with the West Coast Conference and three other member institutions including Loyola Marymount University, Pepperdine University and the University of San Francisco to integrate institutional and conference assets for a comprehensive marketing program for corporate partners.
Since its inception in 2014, VWSE Collegiate Services has grown to represent the sponsorship or multimedia rights for multiple schools and athletic conferences, including the America East Conference, Central Intercollegiate Athletic Association, Colonial Athletic Association and the West Coast Conference, as well as Florida International University, Georgia State University, Niagara University, Siena College, Saint Joseph's University and Stony Brook University among others.
About Santa Clara University
Santa Clara University, a comprehensive Jesuit, Catholic university located 40 miles south of San Francisco in California's Silicon Valley, offers its more than 9,000 students rigorous undergraduate curricula in arts and sciences, business, and engineering; master's degrees in business, education, counseling psychology, pastoral ministry, and theology; and law degrees and engineering Ph.D.s. Distinguished nationally by one of the highest graduation rates among all U.S. master's universities, California's oldest operating higher-education institution demonstrates faith-inspired values of ethics and social justice. For more information, see www.scu.edu.
About Van Wagner Sports & Entertainment
Van Wagner Sports & Entertainment LLC (VWSE), a wholly owned subsidiary of Van Wagner Group LLC, is one of the preeminent sports marketing and media sales organizations in the world. It is an acknowledged innovator in property consulting and branding solutions and a global leader in naming rights, team and venue services, high-impact visible TV signage throughout the MLB, NBA, NCAA, MLS, and internationally in soccer, advertising and sponsorships sales, premium ticketing, technology design and integration, and in-venue content production. VWSE works with more than 300 professional and college teams worldwide. VWSE assists teams, organizations and properties in creating and selling advertising; sponsorships; and media that maximize revenue potential, and helps clients develop effective and powerful customized brand campaigns.