SANTA CLARA, Calif. – Santa Clara University Athletics today announced the launch of Icon Suite, an innovative name, image, and likeness tool from Icon Source, the leading digital marketplace connecting brands and athletes for endorsements and partnerships, for all Bronco student-athletes and community members. Icon Suite will continue to position SCU Athletics at the forefront of NIL opportunities, providing a seamless, compliant system for connecting brands, alumni, and other interested parties with student-athletes for NIL deals.
The Icon Suite local exchange application software will greatly enhance the NIL experience for those involved in the Santa Clara University ecosystem. The software will connect local companies with student-athletes through a custom SCU marketplace, simultaneously simplifying the NIL administrative processes for Bronco athletics administrators tied to deal disclosure and compliance. Interested businesses and SCU supporters will be able to readily identify and engage with potential student-athlete partners through this compliant marketplace software.
"Our goal is to build a robust NIL program at Santa Clara and Icon Source will be a great partner in helping us achieve that goal," said Santa Clara University Director of Athletics, Renee Baumgartner. "Icon Source, along with the many local businesses of Silicon Valley, will provide our student-athletes with additional opportunities in the burgeoning NIL space."
Icon Suite is a full-service system that makes it easy for athletes to disclose NIL deals through the student login and allows compliance officers to access contracts and review analytics across demographic breakdowns and other key metrics in the compliance section. The SCU-branded gateway also services local businesses and alumni through the platform by providing access to athletes, as well as guidance, education, and facilitation of the athlete sponsorship process supported by Icon Source.
"We are excited to add Icon Source to our growing list of NIL partners," added Associate Athletic Director for Compliance, Ryan Merz. "Their ability to drill down to the local level, especially here in Silicon Valley, will be invaluable to our student-athletes interested in maximizing their NIL opportunities."
"Icon Source is thrilled to partner with Santa Clara University to adopt this type of software and provide the Icon Suite for all Bronco student-athletes & the SCU athletic department. With a great alumni base, passionate following, and exciting surrounding community in Silicon Valley - we are excited to bring businesses and student-athletes together to capitalize in this new NIL era," said Drew Butler, Executive Vice President of Collegiate at Icon Source.
Icon Source has an established history of facilitating deals for professional and college athletes, handling all the administrative aspects of name, image, and likeness deal-making including contracts, tax documentation, and payment services to ensure successful connections for both brands and athletes.
"Icon Source exists to connect athletes and brands, and our new Icon Suite software takes that a step further on the collegiate level, removing the heavy lifting for those involved in student-athlete and local business partnerships," said Chase Garrett, founder, and CEO of Icon Source. "From finding relevant student-athletes for an event or promotion to handling contracts, 1099's, and payment services, Icon Suite alleviates the administrative duties and offers assistance along the way to ensure successful connections."
About Icon Source
Icon Source is a digital marketplace that brings agents, athletes, and brands together. The Denver-based company is the only platform that provides brands of all sizes direct communication with agents or the athletes themselves, eliminating unnecessary intermediate steps to engage with potential professional or collegiate partners. Its proprietary AI technology pairs athletes and brands based on social audience demographics. For additional information and to create a free account, visit www.iconsource.com.
