Licensing & Trademarks
Santa Clara's policies for use of logos & trademarks
Why Have A Licensing Program?
A trademark licensing program gives the University control over
its logos and marks, thus, ensuring the quality and consistency of
all of the University's merchandise. It also enables the University
to generate revenue from the sale of merchandise bearing its logos
and marks. The revenue is used to support and enhance many programs
campus wide. Outside of the University, the trademark licensing
program creates a cooperative and positive working relationship
with the manufacturers and retailers who work with the
University.
What Qualifies As A Trademark?
Any mark, logo, symbol, nickname, letter(s), word(s) or
combination of these that can be associated with the University
qualifies as a trademark. A list of the University's trademarks is
available through Collegiate Licensing Company or Santa Clara University's
Office of Marketing
& Communications.
What Products Can Be Licensed?
Students, alumni and fans generate many great ideas for new
University products. Products will be considered and must be
approved by the University's Licensing Director. No products will
be licensed without the approval of the Licensing Director. This
ensures all products associated with the University are of high
quality and good taste and, ensures the non-approval of potentially
hazardous items.
Who Needs A License?
Anyone wishing to use the marks, logos and symbols of the
University must obtain a license.
What If You Do Not Get A License?
All products must be approved by the University's Office of
Marketing & Communications. Any one using the University marks with out first
obtaining a license may be subject to a civil
lawsuit.
Can An Alumni Or Student Group Sell Products Using The
University's Marks As A Fundraiser?
Before contacting local manufacturers regarding new products,
designs, or an idea for a fundraiser, be sure to check with the
Office of Marketing & Communications or select the local
licensed vendor list link to the right. They will be able to
identify local manufacturers to produce the items, saving everyone
time and effort.
What About Using The University's Name Or Logo On A Web
Site?
Every use of the University's trademarks requires permission from
the Trademark Licensing Office. The World Wide Web has made it easy
for alumni, fans and supporters to build web pages with the
University's name and logos, and the University appreciates this
support. However, federal trademark laws require that the
University control it's name and marks; therefore, the University
must be very selective in granting permission in these and all
instances. For more information, contact the University's Office of
Marketing & Communications.
Who is responsible for the program?
The person responsible for the Trademark Licensing Program at
Santa Clara University is:
Patti Samuelson
Santa Clara University
Office of Marketing & Communications
500 El Camino Real
Santa Clara, CA 95053
408/554-5119 or Fax: 408/554-5464
How Can You Obtain A License Application?
Anyone who wishes to obtain a license to produce merchandise must
submit a license application. This application informs the
University of how its marks will be used, what type of product the
applicant makes, how the University is going to be represented,
etc. Applications can be obtained by contacting:
The Collegiate Licensing Company
1075 Peachtree Street, Suite 3300
Atlanta, GA 30309
Phone: 770-956-0520 Fax: 770-955-4491
Denise Lamb
Senior Director, Partner Services
Collegiate Licensing Company
dlamb@clc.com
Phone: 406-360-4628
Second point of contact:
Susie Galbraith
Partner Services Representative
Collegiate Licensing Company
sgalbraith@clc.com
Phone: 928-287-4919
What Is The Collegiate Licensing Company?
The Collegiate
Licensing Company is the licensing representative for the
University. As the University's representative, CLC is responsible
for administering the licensing program, including processing
applications, collecting royalties, enforcing trademarks and
pursuing new market opportunities for the University.
Who Is Licensed With The University?
Either the Office of Marketing & Communications, Media
Relations in the Athletics Department or CLC can provide a list of
current licensees for the University's merchandise. It is typically
much easier to work with an established University licensee than to
try and license a new product or idea. Both the University and CLC
can provide you with information on the products produced by all
licensees so you can match your needs with the right company.
The "Officially Licensed Collegiate Products" label signifies merchandise has passed the standards of quality set forth by the University and a portion of the purchase is returned to the University.
What Are The University's Trademarks?
The University's trademarks are any of the logos, marks, symbols,
nicknames, letter(s) or word(s). Any design that could cause public
confusion due to similarity to the trademarks appearing on this
page is an infringement on the University's trademark rights.