Carl Reed
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- Title:
- Assistant Athletic Director, Sports Administration and Student Services
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- Phone:
- 408-551-3194
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- Email:
- cereed@scu.edu
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- Year:
- Fourth
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- College:
- St. Mary's '96
Carl Reed is in his fourth year as assistant athletic director for sports administration and student services at Santa Clara University.
Reed, hired in June 2017, had worked at the University of Southern California since May 2013 as the assistant athletic director, general manager of the Galen Center.
At Santa Clara, Reed serves as the sports administrator for men's and women's water polo, men's and women's tennis, and men's and women's rowing. He also oversees the Student-Athlete Advisory Committee (SAAC) and serves as the department's liaison to student life and the office of housing.
At USC, Reed supervised and administered all event operations including non-athletic events and award shows at the Galen Center. He helped generate $1.3 million in revenue annually and was responsible for marketing and promoting the Galen Center to outside advertisers, university staff and the public.
Prior to USC, he was the facilities manager of the Los Angeles Memorial Coliseum and Sports Arena from September 2011 to May 2013. He managed the day-to-day operations as well as directed maintenance and renovation for both facilities.
He was the director of athletics at Cal State University, Channel Islands from 2009 to 2011 and spearheaded the development and creation of the intercollegiate athletics program for the university.
Reed worked as the assistant athletic director of facilities, operations and events at Stanford from 2003 to 2009.
He directed the grand opening of the Jenny Craig Pavilion when he worked at the University of San Diego from 2000 to 2003.
Reed earned his master's of arts in health physical education and recreation from St. Mary's College after earning his bachelors of arts in government from there as well.